top of page

3D ART DIRECTION

Gamers love to trashtalk in online games - especially in different languages. However, 70% of gamers have said that they avoid games with toxic communities. So how can Duolingo help stop trashtalk in games? Well, by actually encouraging it.

Introducing Duolingo Friendly Fire - a word library of compliments disguised as insults so that we can gaslight gamers into being kinder players. Think you’re calling someone a terrible player in Spanish? Nope, you’re actually saying they did a great job! And by giving them exclusive in-game items that can only be obtained through good behavior and a consistent Duolingo streak, we’re keeping these players hooked on the app.Heading

DUOLINGO

FRIENDLY FIRE

bottom of page